Best Hotjar Alternatives 2026

Compare 5 top Hotjar alternatives across pricing, features, and use cases. 1 offers a free tier.

Updated:

5
Alternatives
1
Free Options
4.3
Avg Rating
$15
Lowest Price

The best Hotjar alternatives are Motion (Creative Analytics), HubSpot, AB Tasty, and 2 more. Each tool below covers core analytics workflows with different strengths around pricing, features, and ease of use. Compare ratings, free tiers, and starting prices in the table to find the right fit for your team.

  • Top overall: Motion (Creative Analytics) - highest combined rating and review volume.
  • Best free pick: HubSpot - free tier available.
  • Strong runner-up: HubSpot - comparable features at a different price point.
01

Top 3 Hotjar Alternatives

Our top picks based on features, pricing, and user reviews. These tools offer the best alternatives to Hotjar.

#1 Best Overall
Motion (Creative Analytics)
4.7 Rating
$49/mo Paid From
No Free Tier

Best for: Performance marketing teams

View Review
#2 Best Value
HubSpot
4.0 Rating
$15/mo Paid From
Yes Free Tier

Best for: All-in-one CRM for growth teams

View Review
#3 Editor’s Pick
AB Tasty
4.4 Rating
Contact Paid From
No Free Tier

Best for: Marketing teams running A/B experiments

View Review
02

Full Comparison

Side-by-side comparison of Hotjar vs all 5 alternatives.

Tool Rating Paid From Free Tier Best For
Hotjar Current
4.3
From $39 ✓ UX teams tracking user behavior without code
Review Visit
#1 Motion (Creative Analytics)
4.7
$49 No Performance marketing teams
Review Visit
#2 HubSpot
4.0
From $15 ✓ All-in-one CRM for growth teams
Review Visit
#3 AB Tasty
4.4
Contact sales No Marketing teams running A/B experiments
Review Visit
#4 Optimizely
4.1
Contact sales No Enterprise A/B testing at scale
Review Visit
#5 VWO
4.2
Contact sales No Marketers wanting all-in-one CRO platform
Review Visit
03

Detailed Reviews

In-depth look at each Hotjar alternative with pricing, features, and best use cases.

#1

Motion (Creative Analytics)

4.7 2,314,005 reviews

Creative analytics platform for ads

Contact for pricing

Consider Motion (Creative Analytics) for higher user ratings, specializes in performance marketing teams.

Strengths
  • Saves 10+ hours per week on reporting
  • AI auto-tagging eliminates manual categorization
  • Frame-by-frame video ad analysis
Cons
  • No permanent free tier
  • Pro and Enterprise pricing is opaque
Read Full Review Visit Website
#2

HubSpot

4.0 35,709 reviews

Grow better with HubSpot

Free tier available

Consider HubSpot for specializes in all-in-one crm for growth teams.

Strengths
  • Clean interface and strong contact management functionality
  • Easy integrations with Gmail, Outlook, and 500+ other tools
  • Powerful automation workflows and email sequences
Cons
  • Pricing can get expensive as you grow, especially with larger contact lists
  • Rigid pricing tiers with significant jumps between plans
Read Full Review Visit Website
#3

AB Tasty

4.4 511 reviews

AI-powered experimentation and personalization platform for digital experience optimization

Contact for pricing

Consider AB Tasty for higher user ratings, specializes in marketing teams running a/b experiments.

Strengths
  • AI Copilots Reduce Experiment Setup Time
  • Visual Editor Handles Complex Page Structures
  • Strong Review Scores Across Multiple Platforms
Cons
  • Enterprise-Only Pricing Excludes Smaller Teams
  • Limited Review Volume on Some Platforms
Read Full Review Visit Website
#4

Optimizely

4.1 1,702 reviews

The digital experience and experimentation platform

Contact for pricing

Consider Optimizely for specializes in enterprise a/b testing at scale.

Strengths
  • Pioneer and leader in web experimentation
  • Powerful statistical engine for A/B testing
  • Full-stack and server-side experimentation
Cons
  • Expensive - starts at $36K/year minimum
  • Steep learning curve for non-technical users
Read Full Review Visit Website
#5

VWO

4.2 992 reviews

Digital Experience Optimization Platform

Contact for pricing

Consider VWO for specializes in marketers wanting all-in-one cro platform.

Strengths
  • Complete CRO Suite in One Platform
  • Visual Editor for Non-Technical Teams
  • Strong Review Ratings Across Platforms
Cons
  • High Entry Price Point
  • Advanced Features Require Custom Pricing
Read Full Review Visit Website
04

Frequently Asked Questions

What is the best alternative to Hotjar?
Motion (Creative Analytics) is the best overall Hotjar alternative. It offers higher user ratings compared to Hotjar, with strong ratings across the analytics category. Other strong picks include HubSpot and AB Tasty.
Is there anything better than Hotjar?
Yes - 5 credible Hotjar alternatives rank competitively in this comparison, led by Motion (Creative Analytics) and HubSpot. Whether one is "better" depends on your priorities: pricing, specific features, or ease of use.
What is the best free alternative to Hotjar?
HubSpot is the highest-ranked free Hotjar alternative on this list. It is you can test core analytics workflows before committing to a paid plan.
What is the cheapest alternative to Hotjar?
HubSpot is the cheapest paid Hotjar alternative at $15/month. If a free option works, HubSpot costs nothing on its starter tier.
What are people using instead of Hotjar?
Motion (Creative Analytics), HubSpot, and the other 5 tools listed above are the most common Hotjar replacements. Common reasons cited by users include session caps on lower tiers, pricing (starts free), and feature gaps that competing tools have closed.
How does Hotjar compare to Motion (Creative Analytics)?
Hotjar and Motion (Creative Analytics) are both analytics tools targeting overlapping use cases. Hotjar is best for UX teams tracking user behavior without code, while Motion (Creative Analytics) is best for Performance marketing teams. See the detailed comparison table above for feature-by-feature differences.
Can I migrate my data from Hotjar to another tool?
Most Hotjar alternatives support data import via CSV, API, or dedicated migration tools. Migration effort varies by destination: check each tool's import documentation before committing to a switch.
Which Hotjar alternative is best for small businesses?
HubSpot is the most small-business-friendly Hotjar alternative on this list, with a free tier and pricing that scales without enterprise complexity.
05

Related Comparisons

Head-to-head comparisons of Hotjar with the top alternatives above.

Still using Hotjar?

Read our complete Hotjar review to see if it is still the right choice for you.

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