Best Klaviyo Alternatives 2026

Compare 11 top Klaviyo alternatives across pricing, features, and use cases. 4 offer a free tier.

Updated:

11
Alternatives
4
Free Options
4.1
Avg Rating
$13
Lowest Price

The best Klaviyo alternatives are Insider, Mailchimp, HubSpot, and 8 more. Each tool below covers core email marketing workflows with different strengths around pricing, features, and ease of use. Compare ratings, free tiers, and starting prices in the table to find the right fit for your team.

  • Top overall: Insider - highest combined rating and review volume.
  • Best free pick: Mailchimp - free tier available.
  • Strong runner-up: Mailchimp - comparable features at a different price point.
01

Top 3 Klaviyo Alternatives

Our top picks based on features, pricing, and user reviews. These tools offer the best alternatives to Klaviyo.

#1 Best Overall
Insider
4.5 Rating
Contact Paid From
No Free Tier

Best for: Enterprise ecommerce brands

View Review
#2 Best Free Option
Mailchimp
4.2 Rating
$13/mo Paid From
Yes Free Tier

Best for: Small businesses needing simplicity

View Review
#3 Best Free Option
HubSpot
4.0 Rating
$15/mo Paid From
Yes Free Tier

Best for: All-in-one CRM for growth teams

View Review
02

Full Comparison

Side-by-side comparison of Klaviyo vs all 11 alternatives.

Tool Rating Paid From Free Tier Best For
Klaviyo Current
4.3
From $20 ✓ Shopify and ecommerce store owners
Review Visit
#1 Insider
4.5
Contact sales No Enterprise ecommerce brands
Review Visit
#2 Mailchimp
4.2
From $13 ✓ Small businesses needing simplicity
Review Visit
#3 HubSpot
4.0
From $15 ✓ All-in-one CRM for growth teams
Review Visit
#4 ActiveCampaign
3.8
From $15 No B2B marketers with complex automations
Review Visit
#5 Braze
4.0
Contact sales No Enterprise cross-channel engagement
Review Visit
#6 ConvertKit
4.3
From $39 ✓ Creator email marketing and automation
Review Visit
#7 Bloomreach
4.1
Contact sales No Enterprise e-commerce personalization
Review Visit
#8 Iterable
4.1
Contact sales No B2C cross-channel marketing automation
Review Visit
#9 Beehiiv
4.3
From $49 ✓ Newsletter growth for content creators
Review Visit
#10 SAP Emarsys
4.0
Contact sales No Multi-channel enterprise marketing
Review Visit
#11 Voyado
3.8
Contact sales No Mid-market retail brands
Review Visit
03

Detailed Reviews

In-depth look at each Klaviyo alternative with pricing, features, and best use cases.

#1

Insider

4.5 22,588 reviews

The world's #1 AI-native omnichannel platform for marketers

Contact for pricing

Consider Insider for higher user ratings, specializes in enterprise ecommerce brands.

Strengths
  • Industry-leading G2 scores (100/100)
  • #1 in 11 G2 categories
  • Powerful personalization
Cons
  • Steep learning curve
  • Time-consuming implementation
Read Full Review Visit Website
#2

Mailchimp

4.2 109,535 reviews

Turn emails and SMS into revenue

Free tier available

Consider Mailchimp for specializes in small businesses needing simplicity.

Strengths
  • Best Onboarding Experience
  • AI Features That Actually Work
  • Genuinely Useful Free Tier
Cons
  • Pricing Scales Aggressively
  • Free Tier Lost Automation
Read Full Review Visit Website
#3

HubSpot

4.0 35,709 reviews

Grow better with HubSpot

Free tier available

Consider HubSpot for specializes in all-in-one crm for growth teams.

Strengths
  • Clean interface and strong contact management functionality
  • Easy integrations with Gmail, Outlook, and 500+ other tools
  • Powerful automation workflows and email sequences
Cons
  • Pricing can get expensive as you grow, especially with larger contact lists
  • Rigid pricing tiers with significant jumps between plans
Read Full Review Visit Website
#4

ActiveCampaign

3.8 20,497 reviews

Grow your business with customer experience automation

Contact for pricing

Consider ActiveCampaign for specializes in b2b marketers with complex automations.

Strengths
  • Powerful automation builder with visual workflow editor
  • High email deliverability rates
  • Strong CRM integration
Cons
  • Steep learning curve for advanced features
  • Lower Trustpilot rating indicates support issues
Read Full Review Visit Website
#5

Braze

4.0 2,725 reviews

Real-time customer engagement across every channel

Contact for pricing

Consider Braze for specializes in enterprise cross-channel engagement.

Strengths
  • Unmatched Scale and Performance
  • Canvas Flow Is Best-in-Class
  • Real-Time Data Processing
Cons
  • Enterprise-Only Pricing Locks Out SMBs
  • Steep Learning Curve
Read Full Review Visit Website
#6

ConvertKit

4.3 620 reviews

AI creator email marketing platform

Free tier available

Consider ConvertKit for specializes in creator email marketing and automation.

Strengths
  • Generous Free Tier with 10,000 Subscribers
  • Industry-Leading Deliverability Metrics
  • Visual Automation Builder with Unlimited Workflows
Cons
  • Limited Email Design Flexibility
  • Subscriber-Based Pricing Scales Quickly
Read Full Review Visit Website
#7

Bloomreach

4.1 1,310 reviews

Real-time personalization that drives growth, boosts revenue, and builds customer loyalty

Contact for pricing

Consider Bloomreach for specializes in enterprise e-commerce personalization.

Strengths
  • Exceptional customer support with 9.2/10 rating on G2 for quality and responsiveness
  • Easy to use platform facilitating seamless integration and daily campaign operations
  • Advanced AI-powered personalization and search capabilities via Loomi AI with 30+ patents
Cons
  • Steep learning curve despite excellent support making onboarding challenging
  • Premium enterprise pricing puts it out of reach for SMBs and startups
Read Full Review Visit Website
#8

Iterable

4.1 1,281 reviews

AI-powered cross-channel customer communication

Contact for pricing

Consider Iterable for specializes in b2c cross-channel marketing automation.

Strengths
  • 1 Trillion+ Customer Interactions Processed
  • Workflow Studio Is Genuinely Powerful
  • Catalog-Based Dynamic Content
Cons
  • Enterprise-Only Pricing Starts at $20K+ Annually
  • No Independent ROI Verification
Read Full Review Visit Website
#9

Beehiiv

4.3 423 reviews

AI-enhanced newsletter platform for creators

Free tier available

Consider Beehiiv for specializes in newsletter growth for content creators.

Strengths
  • Genuine Free Tier with AI Writing Assistance
  • Built-In Monetization Without Commission
  • Boosts Network for Organic Growth
Cons
  • Limited Marketing Automation Depth
  • Template Library Is Sparse
Read Full Review Visit Website
#10

SAP Emarsys

4.0 865 reviews

Deliver personalized customer experiences across every channel

Contact for pricing

Consider SAP Emarsys for specializes in multi-channel enterprise marketing.

Strengths
  • Robust marketing automation
  • Good personalization capabilities
  • Strong email campaign features
Cons
  • Steep learning curve
  • Complex setup process
Read Full Review Visit Website
#11

Voyado

3.8 101 reviews

Customer experience cloud for retail

Contact for pricing

Consider Voyado for specializes in mid-market retail brands.

Strengths
  • User-friendly platform
  • Exceptional customer support
  • Powerful segmentation tools
Cons
  • Reporting can be overwhelming
  • Limited advanced customization
Read Full Review Visit Website
04

Frequently Asked Questions

What is the best alternative to Klaviyo?
Insider is the best overall Klaviyo alternative. It offers higher user ratings compared to Klaviyo, with strong ratings across the email marketing category. Other strong picks include Mailchimp and HubSpot.
Is there anything better than Klaviyo?
Yes - 11 credible Klaviyo alternatives rank competitively in this comparison, led by Insider and Mailchimp. Whether one is "better" depends on your priorities: pricing, specific features, or ease of use.
What is the best free alternative to Klaviyo?
Mailchimp is the highest-ranked free Klaviyo alternative on this list. 4 alternatives offer free tiers, so you can test core email marketing workflows before committing to a paid plan.
What is the cheapest alternative to Klaviyo?
Mailchimp is the cheapest paid Klaviyo alternative at $13/month. If a free option works, Mailchimp costs nothing on its starter tier.
What are people using instead of Klaviyo?
Insider, Mailchimp, and the other 11 tools listed above are the most common Klaviyo replacements. Common reasons cited by users include pricing scales quickly, pricing (starts free), and feature gaps that competing tools have closed.
How does Klaviyo compare to Insider?
Klaviyo and Insider are both email marketing tools targeting overlapping use cases. Klaviyo is best for Shopify and ecommerce store owners, while Insider is best for Enterprise ecommerce brands. See the detailed comparison table above for feature-by-feature differences.
Can I migrate my data from Klaviyo to another tool?
Most Klaviyo alternatives support data import via CSV, API, or dedicated migration tools. Migration effort varies by destination: check each tool's import documentation before committing to a switch.
Which Klaviyo alternative is best for small businesses?
Mailchimp is the most small-business-friendly Klaviyo alternative on this list, with a free tier and pricing that scales without enterprise complexity.
05

Related Comparisons

Head-to-head comparisons of Klaviyo with the top alternatives above.

Still using Klaviyo?

Read our complete Klaviyo review to see if it is still the right choice for you.

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