Best Marketo Alternatives 2026

Compare 4 top Marketo alternatives across pricing, features, and use cases. 2 offer a free tier.

Updated:

4
Alternatives
2
Free Options
4.0
Avg Rating
$13
Lowest Price

The best Marketo alternatives are Mailchimp, HubSpot, Salesforce Marketing Cloud Account Engagement, and 1 more. Each tool below covers core marketing automation workflows with different strengths around pricing, features, and ease of use. Compare ratings, free tiers, and starting prices in the table to find the right fit for your team.

  • Top overall: Mailchimp - highest combined rating and review volume.
  • Best free pick: Mailchimp - free tier available.
  • Strong runner-up: HubSpot - comparable features at a different price point.
01

Top 3 Marketo Alternatives

Our top picks based on features, pricing, and user reviews. These tools offer the best alternatives to Marketo.

#1 Best Overall
Mailchimp
4.2 Rating
$13/mo Paid From
Yes Free Tier

Best for: Small businesses needing simplicity

View Review
#2 Strong Alternative
HubSpot
4.0 Rating
$15/mo Paid From
Yes Free Tier

Best for: All-in-one CRM for growth teams

View Review
#3 Editor’s Pick
Salesforce Marketing Cloud Account Engagement
4.2 Rating
$1250/mo Paid From
No Free Tier

Best for: Salesforce marketing automation

View Review
02

Full Comparison

Side-by-side comparison of Marketo vs all 4 alternatives.

Tool Rating Paid From Free Tier Best For
Marketo Current
4.2
Contact sales No Enterprise multi-channel marketing automation
Review Visit
#1 Mailchimp
4.2
From $13 ✓ Small businesses needing simplicity
Review Visit
#2 HubSpot
4.0
From $15 ✓ All-in-one CRM for growth teams
Review Visit
#3 Salesforce Marketing Cloud Account Engagement
4.2
From $1250 No Salesforce marketing automation
Review Visit
#4 ActiveCampaign
3.8
From $15 No B2B marketers with complex automations
Review Visit
03

Detailed Reviews

In-depth look at each Marketo alternative with pricing, features, and best use cases.

#1

Mailchimp

4.2 109,535 reviews

Turn emails and SMS into revenue

Free tier available

Consider Mailchimp for free tier available, specializes in small businesses needing simplicity.

Strengths
  • Best Onboarding Experience
  • AI Features That Actually Work
  • Genuinely Useful Free Tier
Cons
  • Pricing Scales Aggressively
  • Free Tier Lost Automation
Read Full Review Visit Website
#2

HubSpot

4.0 35,709 reviews

Grow better with HubSpot

Free tier available

Consider HubSpot for free tier available, specializes in all-in-one crm for growth teams.

Strengths
  • Clean interface and strong contact management functionality
  • Easy integrations with Gmail, Outlook, and 500+ other tools
  • Powerful automation workflows and email sequences
Cons
  • Pricing can get expensive as you grow, especially with larger contact lists
  • Rigid pricing tiers with significant jumps between plans
Read Full Review Visit Website
#3

Salesforce Marketing Cloud Account Engagement

4.2 4,035 reviews

B2B marketing automation powered by Salesforce

Contact for pricing

Consider Salesforce Marketing Cloud Account Engagement for specializes in salesforce marketing automation.

Strengths
  • Deep Salesforce integration
  • Powerful automation features
  • Advanced lead scoring
Cons
  • Steep learning curve
  • High cost for smaller teams
Read Full Review Visit Website
#4

ActiveCampaign

3.8 20,497 reviews

Grow your business with customer experience automation

Contact for pricing

Consider ActiveCampaign for specializes in b2b marketers with complex automations.

Strengths
  • Powerful automation builder with visual workflow editor
  • High email deliverability rates
  • Strong CRM integration
Cons
  • Steep learning curve for advanced features
  • Lower Trustpilot rating indicates support issues
Read Full Review Visit Website
04

Frequently Asked Questions

What is the best alternative to Marketo?
Mailchimp is the best overall Marketo alternative. It offers a generous free tier compared to Marketo, with strong ratings across the marketing automation category. Other strong picks include HubSpot and Salesforce Marketing Cloud Account Engagement.
Is there anything better than Marketo?
Yes - 4 credible Marketo alternatives rank competitively in this comparison, led by Mailchimp and HubSpot. Whether one is "better" depends on your priorities: pricing, specific features, or ease of use.
What is the best free alternative to Marketo?
Mailchimp is the highest-ranked free Marketo alternative on this list. 2 alternatives offer free tiers, so you can test core marketing automation workflows before committing to a paid plan.
What is the cheapest alternative to Marketo?
Mailchimp is the cheapest paid Marketo alternative at $13/month. If a free option works, Mailchimp costs nothing on its starter tier.
What are people using instead of Marketo?
Mailchimp, HubSpot, and the other 4 tools listed above are the most common Marketo replacements. Common reasons cited by users include steep learning curve, pricing (pricing varies by plan), and feature gaps that competing tools have closed.
How does Marketo compare to Mailchimp?
Marketo and Mailchimp are both marketing automation tools targeting overlapping use cases. Marketo is best for Enterprise multi-channel marketing automation, while Mailchimp is best for Small businesses needing simplicity. See the detailed comparison table above for feature-by-feature differences.
Can I migrate my data from Marketo to another tool?
Most Marketo alternatives support data import via CSV, API, or dedicated migration tools. Migration effort varies by destination: check each tool's import documentation before committing to a switch.
Which Marketo alternative is best for small businesses?
Mailchimp is the most small-business-friendly Marketo alternative on this list, with a free tier and pricing that scales without enterprise complexity.
05

Related Comparisons

Head-to-head comparisons of Marketo with the top alternatives above.

Still using Marketo?

Read our complete Marketo review to see if it is still the right choice for you.

Read Marketo Review