Bluesky just shipped Attie, a standalone app that uses AI to help anyone build custom algorithmic feeds on the AT Protocol (the open-source social networking protocol that powers Bluesky).
The pitch is straightforward: instead of writing code or configuring feed generators manually, you describe what you want to see in plain language, and Attie builds the feed logic for you. Custom feeds have always been one of Bluesky's strongest differentiators from X and Threads, but creating them required technical knowledge or relying on feeds others had shared. Attie removes that barrier.
This is a smart move for Bluesky's growth strategy. The platform has been steadily picking up users frustrated with X, but its power-user features like custom feeds remained largely untapped by casual users. Giving people an AI assistant to curate their own timeline could make Bluesky feel less like a Twitter clone and more like something genuinely different. Whether Attie produces feeds good enough to keep people engaged is the real test, and that depends entirely on how well the AI understands the nuance between "tech news" and "tech drama" in your timeline.