Traditional SEO tells you where you rank on Google. But when a potential customer asks ChatGPT "what's the best project management tool for agencies?" - do you know if your brand shows up in the answer?
GeoArk is a new platform built around Generative Engine Optimization (GEO), the emerging practice of optimizing your brand's presence in AI-generated responses rather than traditional search results. It tracks how five major AI assistants - ChatGPT, Claude, Gemini, Perplexity, and Grok - mention, rank, and recommend brands across user prompts.
The core workflow: you add your brand and the buyer prompts you care about (the questions your target customers are asking AI), and GeoArk delivers a visibility report within 24-48 hours showing where you appear and where competitors outrank you. From there, the platform suggests content changes and generates schema markup (structured data that helps AI models understand your website) to improve your positioning.
Pricing runs from a limited free tier (Gemini-only, 5 prompts, one brand) through Starter at $79/month (3 brands, 50 prompts, all 5 AI models) and Growth at $199/month (5 brands, 200 prompts, plus AI-optimized content generation). Custom enterprise plans add API access and white-label options.
The GEO category is still young, and GeoArk enters a space where a few competitors already operate. The differentiation here is the breadth of AI models tracked - covering all five major assistants rather than focusing on one or two. The A/B testing feature for AI answers is also a smart inclusion, letting marketers test whether content changes actually move the needle on AI visibility.
GeoArk is aimed squarely at B2B SaaS marketing teams, founders, and agencies. If you're spending money on content marketing and noticing that AI assistants increasingly answer the questions your blog posts used to rank for, this is the category of tool that tries to solve that problem. At $79/month for the starter tier, it's priced for small marketing teams to experiment without a major commitment.