Meta has a new AI creation tool called Vibes, and it showed up without a press release, keynote, or any official announcement. Available now at vibes.ai, it has evolved from what started as an AI video feed into a full web-based creation studio for generating and editing AI images and video.
What Vibes Can Do
The tool works on a project-based workflow rather than single-prompt generation. Instead of typing a description and getting one output, you can iterate on clips through a timeline editor. The feature set includes:
- AI image and video generation
- Character and style selection
- Timeline editing for video and audio
- Lip-sync functionality
- Music integration and voice selection
- Start and end frame controls
- Multiple format options
That feature list puts it in direct competition with OpenAI's Sora and Google's Flow. The project-based approach is the right call - single-prompt video generation is a neat demo, but actual content creation requires the kind of iterative refinement that a timeline editor enables.
Still a Work in Progress
Hidden in the code are unreleased features including media tabs, moodboards, shared style libraries, character libraries, and timeline text controls. That roadmap suggests Meta wants Vibes to handle everything from collecting reference material to final polish, not just the generation step.
Output quality reportedly still lags behind what the interface promises, which is a common pattern with Meta's AI releases: ship the tooling early, improve the models later. The company has the compute budget to iterate fast once the product framework is in place.
No pricing has been announced. Given Meta's history of offering AI features for free to drive platform engagement (see: Meta AI in WhatsApp, Instagram, and Facebook), there is a real possibility Vibes stays free or deeply subsidized to undercut Sora's subscription model. For creators already using AI video tools, it is worth testing now to see how quickly the output quality catches up to the editing interface.