2,431 DMCA takedown notices. WordPress.com processed that many in the second half of 2025, a 20% jump year-over-year. It rejected 86% of them.
The primary source of junk? A service called Enforcity, which charges $29 per month and uses AI to mass-generate copyright takedown requests. Enforcity sent 838 notices during that period, accounting for 34% of all submissions. WordPress deemed every single one "inactionable."
The notices were not just low-quality. They were nonsensical. Enforcity's AI targeted static pages with no hosted material, flagged dynamic search URLs that returned "No results found," and reported pages that contained no infringing content whatsoever. The system was filing DMCA claims against empty search results.
Enforcity markets itself to OnlyFans creators looking to remove leaked content. The pitch sounds reasonable. The execution is indiscriminate carpet-bombing of hosting platforms with fabricated claims.
The Chilling Effect Is the Point
Automattic's Head of Policy said it plainly: "The DMCA notification and takedown process is a powerful tool. However, it is also frequently abused." The concern is that even rejected takedowns create a chilling effect on free expression, because site owners who receive notices often take content down preemptively rather than deal with the hassle.
WordPress contacted Enforcity repeatedly starting in September 2025. After sustained outreach, the company briefly stopped sending notices by late January 2026. It has since resumed, claiming to have refined its process.
For context, WordPress.com has processed 123,211 DMCA notices since 2014. Only 27% ever resulted in actual content removal. That historical rejection rate was already high. The AI-powered surge is making it worse.
This is a concrete example of AI tools creating real legal friction at scale. A $29-per-month subscription is all it takes to flood a major platform with bogus copyright claims. The cost of filing is near zero. The cost of defending against each one is not.