Hootsuite Pricing 2026
Complete pricing breakdown for 2026. Compare 3 plans and find the best value.
$99
Starting Price
3
Plans Available
34%
Annual Savings
Pricing verified: April 2026
Hootsuite Plans & Pricing
Monthly
Annual
Save more
Professional
$ 149 /mo
- Unlimited post scheduling
- Single unified inbox
- OwlyWriter AI for captions, hashtags, and content repurposing
- OwlyGPT AI assistant with real-time social data
- AI image generation (beta)
- AI alt-text generation
- Content calendar
- Standard reports
Most Popular
Team
$ 399 /mo
- All Professional features (OwlyWriter AI, OwlyGPT, AI image generation)
- Team collaboration and assignment
- Unlimited social accounts
- Enhanced analytics with custom reports
- Workflow optimization
- Team approval workflows
- Bulk scheduling (up to 350 posts)
- 30-day free trial
Enterprise
Custom
- All Team features
- Unlimited users without per-user costs
- Advanced security and compliance
- Single sign-on (SSO)
- Multi-level approval processes
- Custom team permissions
- Advanced analytics with custom reporting
- Competitive analysis tools
Pricing Highlights
Starting Price $99/mo
Free Tier Not Available
Free Trial 30 Days
Annual Discount 34% Off
Is Hootsuite Worth It?
If you manage 10+ social profiles or run a multi-brand enterprise, Hootsuite is worth the premium pricing. The Professional tier works for solo power users with 5 profiles. The Team tier unlocks bulk scheduling and collaboration for up to 3 users. Enterprise pricing eliminates per-user costs for large teams ([Hootsuite's product page](https://www.hootsuite.com/features) has more detail, accessed May 2026). 200,000+ brands across 35+ social networks trust Hootsuite, including Facebook, Instagram, LinkedIn, TikTok, and X (per [Hootsuite's product page](https://www.hootsuite.com)).
10+ hours
saved per week on average
Hootsuite vs Competitors Pricing
| Tool | Starting Price | Free Tier | Free Trial | Annual Discount | |
|---|---|---|---|---|---|
| $99/mo | No | 30 days | 34% | ||
| $6/mo | Yes | 14 days | 20% | ||
| $15/mo | No | 7 days | 30% | ||
| $25/mo | No | 14 days | 25% | ||
| $32/mo | Yes | — | 41% |
Hootsuite Pricing FAQ
How much does Hootsuite cost?
Hootsuite pricing plans: Professional at $149/mo, Team at $399/mo, Enterprise (custom pricing). A 30-day free trial is available.
Does Hootsuite have a free plan?
No, Hootsuite does not offer a permanent free plan. However, they provide a 30-day free trial to test the platform before committing.
Is there a Hootsuite annual discount?
Yes, Hootsuite offers 34% off when you pay annually. This brings the effective monthly cost down significantly for committed users.
Which Hootsuite plan is best for teams?
For teams, we recommend the Team plan. Key features include All Professional features (OwlyWriter AI, OwlyGPT, AI image generation) and Team collaboration and assignment. It provides collaboration features and higher usage limits suited for team workflows.
Can I cancel Hootsuite anytime?
Yes, Hootsuite subscriptions can typically be cancelled anytime. Monthly plans end at the billing cycle; annual plans may have different terms. Check their terms of service for refund policies.
Is Hootsuite worth the price?
Based on our research, Hootsuite provides strong value for Enterprise multi-brand social teams. Users report saving 10+ hours per week, often justifying the subscription cost within the first month.