VWO Pricing 2026
Complete pricing breakdown for 2026. Compare 4 plans and find the best value.
N/A
Starting Price
4
Plans Available
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Annual Savings
Pricing verified: April 2026
VWO Plans & Pricing
Most Popular
Growth
Custom
- A/B testing
- Multivariate testing
- Heatmaps
- Session recordings
- MTU-based pricing (contact sales for current thresholds)
Pro
Custom
- Everything in Growth
- Personalization
- Advanced segmentation
- Multi-page testing
Enterprise
Custom
- Everything in Pro
- Dedicated CSM
- SLA guarantees
- SSO and advanced security
- Custom integrations
Pricing Highlights
Starting Price N/A
Free Tier Not Available
Free Trial 30 Days
Annual Discount Not Listed
Is VWO Worth It?
VWO is an all-in-one CRO platform combining A/B testing, heatmaps, session recordings, and personalization. Growth plan starts at $299/month for up to 50,000 monthly tracked users. Pro and Enterprise tiers offer custom pricing for advanced segmentation and personalization. A 30-day free trial is available. Rated 4.4/5 from 500 verified reviews. Best for mid-market marketers and ecommerce teams running structured optimization programs.
2+ hours
saved per week on average
VWO vs Competitors Pricing
| Tool | Starting Price | Free Tier | Free Trial | Annual Discount | |
|---|---|---|---|---|---|
| Custom | No | 30 days | — | ||
| Custom | No | — | — | ||
| $3/mo | No | 30 days | — | ||
| $600/mo | No | 30 days | — | ||
| Custom | Yes | — | 37% |
VWO Pricing FAQ
How much does VWO cost?
VWO pricing plans: Starter (custom pricing), Growth (custom pricing), Pro (custom pricing), Enterprise (custom pricing). A 30-day free trial is available.
Does VWO have a free plan?
No, VWO does not offer a permanent free plan. However, they provide a 30-day free trial to test the platform before committing.
Is there a VWO annual discount?
Annual discount information is not currently listed for VWO. Check their website for the latest pricing options.
Which VWO plan is best for teams?
For teams, we recommend the Pro or Business plan. It provides collaboration features and higher usage limits suited for team workflows.
Can I cancel VWO anytime?
Yes, VWO subscriptions can typically be cancelled anytime. Monthly plans end at the billing cycle; annual plans may have different terms. Check their terms of service for refund policies.
Is VWO worth the price?
Based on our research, VWO provides strong value for Marketers wanting all-in-one CRO platform. Users report saving 2+ hours per week, often justifying the subscription cost within the first month.