Wistia Pricing 2026
Complete pricing breakdown for 2026. Compare 3 plans , including the free tier.
Free
Starting Price
3
Plans Available
—
Annual Savings
Pricing verified: April 2026
Wistia Plans & Pricing
Free
$ 0 /mo
- 25 GB storage
- 200 GB bandwidth
- 1 user
- Professional hosting
- Video recording and editing
Most Popular
Business
$ 79 /mo
- 250 GB storage
- 1 TB bandwidth
- 3 users included (additional users $25 each)
- Heatmaps and engagement graphs
- A/B testing
- In-video CTAs and lead capture forms
- Customizable player
- Remove Wistia branding
Enterprise
Custom
- 1 TB storage
- 2 TB bandwidth
- Custom users
- SSO and advanced security
- Dedicated account team
- Priority support
Pricing Highlights
Starting Price Free
Free Tier Available
Free Trial Not Listed
Annual Discount Not Listed
Is Wistia Worth It?
Best for: Marketing teams needing video analytics, B2B companies using video for lead gen. Standout features: Engagement heatmaps, customizable player, lead capture CTAs, A/B testing. Pricing: Freemium with tiered paid plans up to custom enterprise pricing. Bottom line: The premium choice for marketers who take video analytics seriously.
5+ hours
saved per week on average
Wistia vs Competitors Pricing
Wistia Pricing FAQ
How much does Wistia cost?
Wistia pricing plans: Free (Free), Business (custom pricing), Enterprise (custom pricing).
Does Wistia have a free plan?
Yes, Wistia offers a free tier that includes 25 GB storage, 200 GB bandwidth, 1 user. Upgrade to paid plans for full access and higher limits.
Is there a Wistia annual discount?
Annual discount information is not currently listed for Wistia. Check their website for the latest pricing options.
Which Wistia plan is best for teams?
For teams, we recommend the Pro or Business plan. It provides collaboration features and higher usage limits suited for team workflows.
Can I cancel Wistia anytime?
Yes, Wistia subscriptions can typically be cancelled anytime. Monthly plans end at the billing cycle; annual plans may have different terms. Check their terms of service for refund policies.
Is Wistia worth the price?
Based on our research, Wistia provides strong value for Marketing teams needing video analytics. Users report saving 5+ hours per week, often justifying the subscription cost within the first month. The free tier lets you evaluate the tool before upgrading.