Customer.io Pricing 2026
Complete pricing breakdown for 2026. Compare 4 plans , including the free tier.
$100
Starting Price
4
Plans Available
—
Annual Savings
Pricing verified: April 2026
Customer.io Plans & Pricing
Free Trial
$ 0 /mo
- 14-day free trial
- No credit card required
- Full platform access during trial
- 12 months free via Startup Program (companies that raised under $10M)
Most Popular
Essentials
$ 100 /mo
- 5,000 profiles included (people + objects)
- 1 million emails per month
- Visual workflow builder
- AI Agent with core execution skills
- 2 object types
- Basic data integrations
- Email + community support
- Month-to-month billing available
Premium
$ 1000 /mo
- Custom profile volume and pricing
- Custom email volume and pricing
- 10 object types
- Elevated AI Agent limits
- Daily Routines (scheduled tasks)
- Premium data integrations
- Premium chat + email support
- 90-day onboarding support
Enterprise
Custom
- Custom pricing (contact sales)
- Custom profile and email volume
- Custom AI Agent execution skills
- Dedicated Customer Success Manager
- Dedicated hardware
- Priority technical support with shared Slack channel
- Migration support and dedicated implementation specialist
- Audit logging & data governance
Pricing Highlights
Starting Price $100/mo
Free Tier Available
Free Trial Not Listed
Annual Discount Not Listed
Is Customer.io Worth It?
For teams building product-driven campaigns with real-time behavioral triggers, Customer.io is worth the investment. The Essentials tier works for startups testing lifecycle marketing. Premium unlocks the full platform for growing teams. Enterprise pricing is steep but delivers dedicated infrastructure and priority support. No permanent free tier exists, but the 14-day trial is comprehensive.
10+ hours
saved per week on average
Customer.io vs Competitors Pricing
| Tool | Starting Price | Free Tier | Free Trial | Annual Discount | |
|---|---|---|---|---|---|
| $100/mo | Yes | — | — | ||
| $15/mo | No | 14 days | 20% | ||
| $49/mo | Yes | — | 12% | ||
| $39/mo | Yes | — | 16% | ||
| $20/mo | Yes | — | — |
Customer.io Pricing FAQ
How much does Customer.io cost?
Customer.io pricing plans: Free Trial (Free), Essentials at $100/mo, Premium at $1000/mo, Enterprise (custom pricing).
Does Customer.io have a free plan?
Yes, Customer.io offers a free tier that includes 14-day free trial, No credit card required, Full platform access during trial. Upgrade to paid plans for full access and higher limits.
Is there a Customer.io annual discount?
Annual discount information is not currently listed for Customer.io. Check their website for the latest pricing options.
Which Customer.io plan is best for teams?
For teams, we recommend the Premium plan. Key features include Custom profile volume and pricing and Custom email volume and pricing. It provides collaboration features and higher usage limits suited for team workflows.
Can I cancel Customer.io anytime?
Yes, Customer.io subscriptions can typically be cancelled anytime. Monthly plans end at the billing cycle; annual plans may have different terms. Check their terms of service for refund policies.
Is Customer.io worth the price?
Based on our research, Customer.io provides strong value for Marketing + dev teams at startups. Users report saving 10+ hours per week, often justifying the subscription cost within the first month. The free tier lets you evaluate the tool before upgrading.