Klaviyo Pricing 2026
Complete pricing breakdown for 2026. Compare 3 plans , including the free tier.
$20
Starting Price
3
Plans Available
—
Annual Savings
Pricing verified: April 2026
Klaviyo Plans & Pricing
Most Popular
$ 20 /mo
- 251-500 contacts
- Unlimited email sends
- Automation flows
- Segmentation
Email & SMS
$ 35 /mo
- Everything in Email
- SMS/MMS campaigns
- SMS automation
- Mobile push notifications
Pricing Highlights
Starting Price $20/mo
Free Tier Available
Free Trial Not Listed
Annual Discount Not Listed
Is Klaviyo Worth It?
Klaviyo is purpose-built for ecommerce email marketing. Exceptional Shopify integration, powerful segmentation, and predictive analytics make it ideal for DTC brands. Free tier available for stores under 250 contacts. Pricing increases with contact count, so budget accordingly as you scale (per [Klaviyo's product page](https://www.klaviyo.com/features), accessed May 2026).
8+ hours
saved per week on average
Klaviyo vs Competitors Pricing
| Tool | Starting Price | Free Tier | Free Trial | Annual Discount | |
|---|---|---|---|---|---|
| $20/mo | Yes | — | — | ||
| $15/mo | No | 14 days | 20% | ||
| $49/mo | Yes | — | 12% | ||
| $39/mo | Yes | — | 16% | ||
| $100/mo | Yes | — | — |
Klaviyo Pricing FAQ
How much does Klaviyo cost?
Klaviyo pricing plans: Free (Free), Email at $20/mo, Email & SMS at $35/mo.
Does Klaviyo have a free plan?
Yes, Klaviyo offers a free tier that includes Up to 250 contacts, 500 email sends/month, Email support. Upgrade to paid plans for full access and higher limits.
Is there a Klaviyo annual discount?
Annual discount information is not currently listed for Klaviyo. Check their website for the latest pricing options.
Which Klaviyo plan is best for teams?
For teams, we recommend the Email & SMS plan. Key features include Everything in Email and SMS/MMS campaigns. It provides collaboration features and higher usage limits suited for team workflows.
Can I cancel Klaviyo anytime?
Yes, Klaviyo subscriptions can typically be cancelled anytime. Monthly plans end at the billing cycle; annual plans may have different terms. Check their terms of service for refund policies.
Is Klaviyo worth the price?
Based on our research, Klaviyo provides strong value for Shopify and ecommerce store owners. Users report saving 8+ hours per week, often justifying the subscription cost within the first month. The free tier lets you evaluate the tool before upgrading.