Mailchimp Pricing 2026
Complete pricing breakdown for 2026. Compare 4 plans , including the free tier.
$13
Starting Price
4
Plans Available
—
Annual Savings
Pricing verified: April 2026
Mailchimp Plans & Pricing
Free
$ 0 /mo
- Basic marketing CRM
- Website builder
- Forms & landing pages
- Basic email templates
- Mailchimp-branded domain
- 30 days of support
Most Popular
Essentials
$ 13 /mo
- Pre-built email templates
- Marketing automation flows (Customer Journey Builder)
- A/B testing
- Custom branding
- 24/7 email & chat support
- 14-day free trial
Standard
$ 20 /mo
- Intuit Assist (Write with AI, Creative Assistant, Content Optimizer)
- AI-generated automation flows
- Send time & send day optimization
- Predictive segmentation & behavioral targeting
- Dynamic content personalization
- Retargeting ads (Facebook/Instagram)
- Comparative reporting
- Advanced branching logic
Premium
$ 350 /mo
- All Standard features (full Intuit Assist access)
- Advanced segmentation
- Multivariate testing
- Priority AI model access
- Phone & priority support
- Unlimited seats
- Role-based access
Pricing Highlights
Starting Price $13/mo
Free Tier Available
Free Trial Not Listed
Annual Discount Not Listed
Is Mailchimp Worth It?
If you're new to email marketing or need a platform that just works, Mailchimp is worth it. The free tier is genuinely useful for small lists (500 contacts), and the Standard plan delivers AI content generation and send-time optimization that rivals enterprise tools. Premium is overkill for most users.
20+ hours
saved per week on average
Mailchimp vs Competitors Pricing
| Tool | Starting Price | Free Tier | Free Trial | Annual Discount | |
|---|---|---|---|---|---|
| $13/mo | Yes | — | — | ||
| $15/mo | No | 14 days | 20% | ||
| $49/mo | Yes | — | 12% | ||
| $39/mo | Yes | — | 16% | ||
| $100/mo | Yes | — | — |
Mailchimp Pricing FAQ
How much does Mailchimp cost?
Mailchimp pricing plans: Free (Free), Essentials at $13/mo, Standard at $20/mo, Premium at $350/mo.
Does Mailchimp have a free plan?
Yes, Mailchimp offers a free tier that includes Basic marketing CRM, Website builder, Forms & landing pages. Upgrade to paid plans for full access and higher limits.
Is there a Mailchimp annual discount?
Annual discount information is not currently listed for Mailchimp. Check their website for the latest pricing options.
Which Mailchimp plan is best for teams?
For teams, we recommend the Standard plan. Key features include Intuit Assist (Write with AI, Creative Assistant, Content Optimizer) and AI-generated automation flows. It provides collaboration features and higher usage limits suited for team workflows.
Can I cancel Mailchimp anytime?
Yes, Mailchimp subscriptions can typically be cancelled anytime. Monthly plans end at the billing cycle; annual plans may have different terms. Check their terms of service for refund policies.
Is Mailchimp worth the price?
Based on our research, Mailchimp provides strong value for Small businesses needing simplicity. Users report saving 20+ hours per week, often justifying the subscription cost within the first month. The free tier lets you evaluate the tool before upgrading.