SAP Emarsys vs Klaviyo

SAP Emarsys
4.0
865 reviews
From Custom pricing
Full Review Try Free
VS
Klaviyo
4.3
7,650 reviews
Free tier From $20/mo
Full Review Try Free
01

The Winner

Top Pick

Klaviyo

Wins for overall value, user satisfaction, and Shopify and ecommerce store owners.

4.3 Rating
Yes Free Tier
$20/mo Starting Price
143K+ Users
Full Klaviyo Review Try Klaviyo Free
02

Quick Comparison

Criteria SAP Emarsys Klaviyo
Free Tier No Yes Best
Starting Price Custom pricing $20/mo Best
User Rating 4.0 4.3 Best
Review Count 865 7,650 Best
Free Trial No No
Annual Discount N/A N/A
Best For Multi-channel enterprise marketing Shopify and ecommerce store owners
03

Feature Breakdown

SAP Emarsys Key Features

  • Email marketing
  • Marketing automation
  • AI predictions
  • Omnichannel campaigns
  • Customer segmentation
  • Analytics dashboard

Klaviyo Key Features

  • Shopify and WooCommerce native integration
  • Predictive analytics and RFM segmentation
  • Drag-and-drop email builder
  • SMS and email automation flows

SAP Emarsys

Strengths
  • True omnichannel orchestration
  • AI-powered personalization at scale
  • Industry-specific use cases
  • SAP ecosystem integration
Limitations
  • Steep learning curve
  • Enterprise-only pricing
  • Custom reporting limitations
Full SAP Emarsys Review →

Klaviyo

Strengths
  • Unmatched ecommerce integrations
  • Powerful segmentation engine
  • Strong email deliverability
  • Pre-built automation flows
Limitations
  • Pricing scales quickly
  • Learning curve for advanced features
  • Limited support options
Full Klaviyo Review →
04

SAP Emarsys Overview

SAP Emarsys is a powerful omnichannel marketing automation platform built for enterprise teams. It excels at AI-driven personalization and multi-channel campaign orchestration. Custom pricing only - no free tier or self-serve plans. Best for organizations with large customer databases that need unified marketing across email, SMS, push, and web.

Best For:

  • Multi-channel enterprise marketing
  • Multi-channel marketers needing unified platform
  • Organizations with large customer databases
  • SAP ecosystem companies
Read Full SAP Emarsys Review
05

Klaviyo Overview

Klaviyo is purpose-built for ecommerce email marketing. Exceptional Shopify integration, powerful segmentation, and predictive analytics make it ideal for DTC brands. Free tier available for stores under 250 contacts. Pricing increases with contact count, so budget accordingly as you scale (per [Klaviyo's product page](https://www.klaviyo.com/features), accessed May 2026).

Best For:

  • Shopify and ecommerce store owners
  • DTC brands needing advanced segmentation
  • Agencies managing multiple ecommerce clients
Read Full Klaviyo Review
06

The Verdict

4.3/5
Winner Rating

Klaviyo is our top pick for most users, thanks to its higher user ratings.

Full Klaviyo Review Try Klaviyo Free
07

SAP Emarsys vs Klaviyo FAQ

Both SAP Emarsys and Klaviyo are excellent tools. SAP Emarsys is better for Multi-channel enterprise marketing, while Klaviyo excels at Shopify and ecommerce store owners. Your choice depends on your specific needs and budget.
SAP Emarsys pricing: Contact sales. Klaviyo pricing: Free tier available. Klaviyo is more affordable at the entry level, but compare features at each tier to find the best value for your needs.
Yes, many teams use multiple tools for different purposes. SAP Emarsys might handle Multi-channel enterprise marketing, while Klaviyo covers Shopify and ecommerce store owners. Check integration options for both tools.
Both offer robust support. SAP Emarsys provides standard support, while Klaviyo offers comprehensive support. Enterprise plans typically include dedicated support for both.
Consider switching if Klaviyo better fits your current needs. Key factors: Shopify and ecommerce store owners, pricing alignment, and team workflow compatibility. We recommend trialing Klaviyo before making a full switch.
08

Related Comparisons

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